How To Improve Your Selling Skills -- With Coaching Skills
people love being coached. It's respectful and considerate of their needs. it
helps them focus on what is right for them. In fact, it's all about them - the client. It doesn't matter to you if
you make a sale or not, and they appreciate that? in fact, they just may buy something from you after all? you're
so 'nice' and honest!
The days of the old-fashioned salesman/woman have long gone. For many in the sales profession, they know what
not to do, but they aren't quite sure about what they should be doing. And the answer is quite simple? learn and
apply coaching skills to your selling situations.
H.R. professionals and Managers are embracing coaching skills now because they realize this is the best way to deal effectively and
successfully with all types of people. It entails a special honesty and openness that up until very recent times,
was not a reputation the sales profession enjoyed. One of the wonderful things about coaching is that it can be
applied to anybody in any situation with remarkable results. The reason it works is quite simple. People like to
feel respected and honored as intelligent and worthwhile beings. They like to be listened to and understood. They
like others to be honest with them and not manipulate them. When you make somebody feel this way, it is very
interesting to see how cooperative they become.
As a Sales "coach", instead of worrying about closing the sale, you can relax and coach people into a sale.
Instead of struggling with resistant prospects, you can coach them into doing the right thing for you and for them.
Once you cease to be pushy, people cease to resist. When coaching a client, rather than selling to them, you listen
to what they have to say, and by listening very closely to everything they say rather than thinking about what you
will say next, you can learn if they are likely to be a fit for whatever you are selling and how best your product
or service may serve them. You will learn what their objections are and whether they are reasonable or something
that can be overcome. This process is a gentle, friendly and polite way to do business and it is one to which more
people respond favorably.
Essentially, folks come to see you more as a reliable aide instead of someone with distant motives and your eye
on their wallet. Leave your sales spiel in your briefcase? When training your client you commence with queries, and
then listen really rigorously to the answers. Don't talk to them like you would to a 10 years old or someone whose
mum language is anything except British . Talk to them as you would to pals.

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